Self-discipline can bring out the best in people. Bob Reina, CEO of Talk Fusion, is a perfect example of this. While attending the University of South Florida in Tampa, Florida, Reina worked a variety of jobs. After graduation, he entered the Tampa Police Academy where he graduated top of his class. He worked in a variety of law enforcement capacities throughout his career including patrol, crimes against persons, and crimes against property. During his time as an officer, he also worked in network marketing, a job at which he excelled. It was his passion for marketing that eventually led him to give up his career in law enforcement. Not that he’s completely abandoned that field. The police community still holds a special place in his heart as does his love for animals. He enabled the Sheriff’s Department of Hillsborough County, Florida to procure an additional dog for their K-9 program, and he serves on the Board of Directors of the Humane Society of Tampa Bay.
So what is Talk Fusion? This company develops and markets tech solutions that allow users to send emails with embedded videos. Reina came up with this idea after he found that no such application existed. He wanted to show off some property he had purchased and wanted to do it via video in an email. He was surprised to discover that his network provider, AOL, offered no such service. Talk Fusion grew out of this conundrum. The company developed this service that enables the embedding of video into email. It also has marketing and social media applications. Bob Reina has had two great careers. When asked about his success, Reina says that it was only possible due to self-discipline and commitment over many years.