Adam Goldenberg runs Just Fab, Inc. alongside Don Ressler. He is highly experienced in management, development of products and internet marketing. Adam became an entrepreneur in his teenage years. At 20, he became the youngest COO of a publicly traded company, Intermix Media, after they acquired his company, Gamers Alliance. Since then, Adam has continued to engage in different businesses. His success is attributed to his ability of combining technology and fashion.
Adam met Don Ressler when he was working at Intermix Media. The two decided to establish their first company, Intelligent Beauty, in 2006. Intelligent Beauty was an e-commerce consumer brand that specialized in health and beauty products as mentioned on businessoffashion.com. Under the Intelligent Beauty brand, they established units like DERMSTORE for skin care products and SENSA, a weight loss system.
Considering the existence of many opportunities in the global market, the two partners decided to venture into online fashion business on Vator.tv. With the help of professional consultants and designers, the team established the company’s goal and developed an online platform, which would allow for membership subscriptions. The success of these goals marked the beginning of JustFab. JustFab aims to develop high quality, but affordable brands ranging from bags, shoes, accessories, to styling tips.
Under the JustFab brand, the two entrepreneurs have established different branches, including FabKids and ShoeDazzle. In addition, they entered into partnership with a third party to create Fabletics. JustFab’s monthly membership fee is $39.95. Presently, the company has close to 40 million VIP members in the United States, UK, France, Spain, Germany, Denmark, Canada and Netherlands.
Recently, Adam Goldenberg appeared on CNBC.com to announce that they were rebranding JustFab to TechStyle Fashion Group. During the interview, he pointed out that their fashion brand had registered enormous growth considering that it commenced operations as an e-commerce online startup. Today, it is an international fashion brand. The process of rebranding will include upgrading their system to improve their service offing and customer care.
During his “24 questions” interview at NRF- National Retail Federation, Adam noted that fashion is rapidly changing. He reiterated that their brand had achieved success due to their strategy of building brands online, especially in high growth sectors. He said that their membership model is revolutionary as it ensures commitment between the firm and its customers at http://www.crosscut.vc/adam-goldenberg.
This way, both parties benefit. Adam Goldenberg talked about digital retail. He posited that if it is well executed, it is an efficient tool in providing qualitative and quantitative value for both the company and customer. By virtue of venturing into entrepreneurship at a tender age, Adam learnt the importance of empowering his staff, asking questions and giving out challenges.