Beneful is a trade name for dog food products offered by Nestle Purina Petcare. The name Beneful means packed with goodness. Beneful was initially introduced in 2001. Presently, it is one of the most popular brands in the dog food market. It generates over $1.5 billion in revenue each year. Marketline’s SWOT analysis recognizes Beneful as a major brand by Nestle Purina in terms of revenue.
Beneful dog foods are made with ingredients that are good for the dogs such as vitamin-rich veggies and real meats. They provide the dogs with a variety of tastes as well as textures that nourish them. The foods contain a 100% complete as well as a balanced diet. Beneful dog foods are offered in three categories that comprises of dog treats, wet dog food, and dry dog food.When it comes to Beneful dog treats, products like Healthy Smile Dental Twists and Healthy Smile Dental Ridges are offered. The treats are provided in large, medium, and mini. Healthy Smile Dental Twists assists dogs to reduce tartar and plaque buildup. Additionally, it helps to support teeth as well as keep the dogs’ breath fresh. Healthy Smile Dental Ridges also helps to reduce plaque and supports strong bones.
Beneful wet dog foods are provided in more than twenty varieties. They include Incredibites and Chopped Blends that are made with tomatoes and beef. The Incredibites is made with a protein rich nutrition with a flavor that dogs love. Chopped blends provide real ingredients including real beef and peas that excite a dog’s taste buds. Under the dry food category, the brand provides foods like the BENEFUL DRY FOOD ORIGINALS that contain a real beef recipe. The Originals comprises of real beef that is blended with accents of vegetables and whole grains. It offers a100% nutrition with a taste that adult dogs love.The entire Beneful products are made with wholesome ingredients that have delicious flavors. These ingredients can easily be seen and are meant to keep the dogs healthy and happy. Currently, new recipes have been developed for the Beneful dry dog foods to enable the dogs continue enjoying their favorite food.