The majority of people would probably say that men dominate leadership roles in most industries. However that role has been rapidly changing, and women are now breaking the glass ceiling.
The entertainment industry is no different and a new female face is on the scene – Desiree Perez. She is one instinctively talented woman that has managed to work her way up through the ranks to gain her roles as a talent manager, producer, negotiator, entrepreneur and a highly successful business woman.
The force behind many of the superstars is Desiree. “Jay-Z” Carter and Rihanna are among the many who credit all their success to her. Jay Z was able to evolve from a rapper to a highly successful business man with her guidance and expertise. Through her efforts, guidance and negotiations, she was able to help him manage and grow ROC Nation and RC Enterprises. She is now COO of ROC Nation. And his Live Nation has also received a new boost, a long term renewal all due to the exceptional talent of Desiree. He feels she is his secret weapon to all his success.
Desiree was able to negotiate a very successful collaboration between Samsung and Rihanna which resulted in Rihanna becoming a superstar entertainer and A-list performer. Desiree netted millions from it. Due to her success with Rihinna, she will continue to be her confidante and business advisor.
Even though it has been a tough journey to the top, Desiree has proven herself over and over many times with her resilience, her composure and her confidence in making highly critical decisions. Because of her success with ROC nation and how she handles the business, she continues to attract big name celebrities. Her reputation as a hard driving business woman insures all her clients that it will be a mutually satisfying business transaction and all will reap rewarding benefits.