Lime Crime founder Doe Deere is such an innovator in the beauty industry it almost feels shameful to use such a buzzword like “innovator.” Instead, I will use the word that fans have dubbed her – she’s a true Unicorn. In fact, her Lime Crime fans call her the Queen of the Unicorns.
To Doe Deere and her brand Lime Crime a unicorn is someone who isn’t afraid to boldly stand out from the rest. A unicorn bares its sparkling horn and bright pink (or whichever color inspires you) mane and flies boldly away from the herd. That is exactly what she wants Lime Crime fans to feel like when they apply her gorgeous shades of lipsticks, hair products, eyeshadows, highlighters and more. Learn more: https://www.linkedin.com/in/doedeere
When she started Lime Crime, it was basically to appease her personal sense of style. She wanted bright colors to express herself and she demanded nothing less than the highest quality. There was no such beauty collection on the market at the time that offered those two things, so she decided to found a new line of beauty products. And so Lime Crime was born. However, instead of a niche following, women across the world went crazy for the bright colors and amazing textures that Lime Crime provided. From lipsticks to eyeshadows, highlighters to hair products, women love expressing themselves with Lime Crime beauty products.
When she first founded Lime Crime, the bright purples, deep blues and bold reds may have been a shock to many. It was in the age of nude and completely subtle makeup that didn’t suit Doe Deere’s love of everything colorful and wonderful. Yet, it didn’t really matter because Lime Crime fans soared into the triple digits early on and those fans became true brand advocates for Lime Crime.
She always wanted Lime Crime to be a digital company before it focused on being in retail locations. She admits in a recent article that being a mainly digital company has both advantages and challenges. While she enjoys the immediate feedback that is available through social media challenges it also opens up the door for people who are generally unhappy to use her products to vent in an anonymous sector. However, she noted that the positive feedback she receives from fans across the world along with their pictures of themselves wearing her products is what truly makes her heart soar.
Lime Crime continues to grow and like the buzzword I considered using earlier, it truly is an innovator. The company is beloved by millions of fans. Doe Deere has shared her message for women who want to follow their dreams loud and clear. She says that if you have a calling inside you – follow it. The idea of a company selling wildly colored lipsticks may have been seen as unfeasible at its founding, yet now it is one of the most desireable products out there with a fanbase that is growing every day. She encourages people to never shy away from that little voice inside you telling you “this is your calling.” Learn more: http://www.doedeere.com/