Bumble and the Power of Relationships

If you’re curious about Whitney Wolfe, she is the Chief Executive Officer, and Founder of Bumble, an online location-based dating app, that is in direct competition with Tinder. In fact, Bumble is second only to Tinder, in terms of high grossing Apple downloads, which is not surprising considering that Whitney Wolfe is the former co-founder of Tinder. Unlike Tinder, however, Bumble is designed to empower women who are actively seeking relationships or simply want to date on their own terms. Bumble has been hailed as a breath of fresh air in the dating world; the app completely reverses gender roles by allowing women to initiate contact first.

Whitney Wolfe attended Southern Methodist University, where she majored in International Relations; prior to earning her degree, she had already started three businesses, most notably a non-profit organization aimed at helping those impacted by the BP oil spill of 2010. Whitney’s success in this endeavor, along with her success with Tinder and Bumble, clearly showcases her entrepreneurial spirit and business acumen.

When it came time to market Bumble as a women-centric dating app, Whitney knew exactly how to go about generating users; she shared the app with female college students at multiple campuses, and after enough women signed up, more and more men began trickling in. Needless to say, this strategy was a tremendous success; currently, Bumble averages 10 billion swipes per month. Additionally, Bumble as has matched 800 million people, looking for a significant other.

Although helping people establish a romantic connection is Bumble’s main focus; the company is also interested in helping establish platonic relationships as well, which explains “Bumble BFF.” This new subsidiary is predicated on building friendships among women.

Bumble has grown from 35 employees to over 70, since being founded in 2014 and has relocated its headquarters from Silicon Valley to Austin, Texas. Recently Bumble has announced plans to broaden its horizon by introducing a professional networking service; according to architecturaldigest.com, Bumble will be launching “Bumble Bizz,” which allows male and female users to connect with each other, for the purpose of networking. This new concept is revolutionary, in that it provides a platform for exchanging ideas, while also providing hiring opportunities, which is very similar to the social networking site Linkedin.

It’s probably safe to say that Bumble is destined for great things, and with Whitney Wolfe’s leadership, Bumble will soon become the go-to site for all kinds of relationships.

Learn More: www.linkedin.com/in/whitney-wolfe-1791a299

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