The value of brands and companies in clothing is best defined by the quality and price of goods and the services offered by the company. Since the establishment of the Fabletics in 2013, it has grown to one of the most inclusive and empowering wear company. It is one of the companies that has grown at a very first rate to hold a net worth of $250 million in just three and a half years. One of the things that many people have been questioning is the accelerated success of the company at a time when Amazon controls more than 20% of the fashion e-commerce market.
The above question has seen many people try to associate and interrogate Kate Hudson who is the co-founder and owner of the company. According to the company’s managers, the key technique that Fabletics has been using is intelligence in selling clothes to their customers. According to them a motivating factor to customers is looking for brands that are aspirational and will push them a little.
Through the motivation, their customers are encouraged to make even bigger orders which translates to increased sales. With a mix up of this trick with their convenience and membership, the combination has always been powerful leading to the rewarding returns.
On another case, their readiness to make use and utilize showrooms has made them outdo their competitors. Most of their counterparts are known to shun from the showroom idea but rather encourage online shopping. With online shopping, most of the people browse for the items offline but instead purchase the items elsewhere at a lower price.
After they learned this, they decided to turn the negative side of this shopping technique into a positive. All they did is develop a strategy where they would make direct replies to their customers with the aim of building a concrete relationship with them. From this scheme, a range of 30 to 50% of all those individuals that walk through their door is assured members with a guarantee of others 25 % joining the store.
More from this technique, when a customer tries out an article or clothing online, it directly goes to his shopping cart where they purchase in stores. From their remarkable success, Fabletics is in the current position likening itself with Apple and Warby Parker.
It is a company that is always determined to become better day after day a result that has contributed to them coming up with an idea of expanding their stores to add up to the current sixteen that are already functional in places such as Florida, Illinois, Hawaii, California and much more.