December 15, 2017

Lori Senecal a Transformative Leader who is Revolutionizing the Marketing Industry

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Lori Senecal is the current Chief Executive Officer of Global at Crispin Porter & Bogusky. Senecal comes from a very successful family, and the achievements of her siblings motivated her to work even harder in life and achieve her goals. Lori professional background is in Sales and marketing and ever since she graduated from the University She has led a very successful career in the marketing world. Senecal is a transformative leader and has greatly transformed companies using her excellent marketing skills. Her unique style of bringing out the best in people and organization has made her one of the most sought-after marketers by different organizations. For more details visit LinkedIn.

Career Life

Lori Senecal has served in various positions in different companies and world leading brands such as Staples, Nestle, InBev, Nabisco, Sprint, weight watchers and Molson among others. Senecal has also worked as Coca Cola’s Global Accounts Director. Senecal in 2005 served as a Chief Marketing Officer for DDB Worlwide Communications Group Inc, a position she held until 2008. Senecal was very instrumental in the realization of TAG Ideation, and as a result, she was appointed by McCann Erickson Worldwide a subsidiary of the McCann World Group to serve as the Co-Managing Director of TAG New York. Due to her exemplary performance, Lori Senecal was elevated to the position of Accounts Managing Director and Executive Vice President of McCann World Group. Lori later left the company, and in the year 2009, she joined Kirshenbaum Bond and Partners as President, CEO, and Partner. In 2014 Lori worked for MDC Partners as a Director and CEO a position she held until early 2015. In March of 2015, Lori moved to Crispin Porter and Bogusky where she served as the Worldwide Chief Executive Officer. Lori Senecal in April of 2015 became the Director of the Advertising Council, Inc. Visit YouTube to see more videos of their conference.

Achievements

Lori Senecal has been able to achieve a lot in her career life as a marketer. Among her achievements, in 2013 Lori was recognized in the AWNY Game Changer Awards and was awarded a Quantum Leap Award for her innovativeness and inspiring leadership capabilities. In 2014 Lori was named as the woman to watch in the world of advertising and most recently in 2017 Fast Company recognized her as the Most Creative Person in Business. Check out her website lorisenecalglobalceo.com

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

Category : CEO

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