Whitney Wolfe Herd Improving Online Dating

The dating game has certainly evolved over the years. Cyber technology has dramatically adjusted everything. You can now swipe when you find that special someone.

Tinder was an app that revolutionized dating to some degree. Whitney Wolfe Herd was a part of that process. She served as the Vice President of Marketing for Tinder. The Southern Methodist University graduate had an apparent knack for marketing in the tech world. She is consider by many to be an innovator. Her next venture proved that to be true.

Her vast knowledge of cyber dating led to her being highly sought out in the industry. She was eventually approached by Badoo founder Andrey Adreev. Adreev suggested the two should collaborate on a new dating app. Whitney Wolfe Herd had an incredible vision. The Salt Lake City born and raise girl knew what she wanted in a dating app. She thought women would love the ability to have complete control in the cyber dating world. She envisioned an app where women could be empowered. She came up with Bumble. Bumble was launched by Herd and Adreev in 2014.

The dating app was free to download. Users could pay an additional $9.99 subscription fee for extra benefits. Bumble began to blossom quickly. It was unique. It allowed women the opportunity to find higher quality men. Men couldn’t send a message to a woman unless she had messaged that man first. The app disallowed fake profiles with a unique photo verification process. Women began to notice the difference.

The dating app has already achieved 27 million downloads in a short run. Bumble is a major force in the dating app world thanks to Whitney Wolfe Herald. The company now has over 30 employees based in their Austin headquarters. 50,000 new users hop aboard Bumble each day. It’s a trend that doesn’t appear to be slowing down.

Whitney Wolfe Herd earned national recognition for her efforts with Bumble. Business Insider named her to their own “30 Most Important Women Under 30” list in 2014. She was also listed in Forbes’s “30 Under 30” list. Herd is now in the process of launching BumbleBiz. It’s a professional site similar to LinkedIn. Her aim is to once again continue to empower women through business channels. She is penning a memoir entitled “Make the First Move.” Her move to create Bumble was ground-breaking.

ContactΒ Whitney Wolfe: www.fastcompany.com/person/whitney-wolfe

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