Lori Senecal a Transformative Leader who is Revolutionizing the Marketing Industry

Lori Senecal is the current Chief Executive Officer of Global at Crispin Porter & Bogusky. Senecal comes from a very successful family, and the achievements of her siblings motivated her to work even harder in life and achieve her goals. Lori professional background is in Sales and marketing and ever since she graduated from the University She has led a very successful career in the marketing world. Senecal is a transformative leader and has greatly transformed companies using her excellent marketing skills. Her unique style of bringing out the best in people and organization has made her one of the most sought-after marketers by different organizations. For more details visit LinkedIn.

Career Life

Lori Senecal has served in various positions in different companies and world leading brands such as Staples, Nestle, InBev, Nabisco, Sprint, weight watchers and Molson among others. Senecal has also worked as Coca Cola’s Global Accounts Director. Senecal in 2005 served as a Chief Marketing Officer for DDB Worlwide Communications Group Inc, a position she held until 2008. Senecal was very instrumental in the realization of TAG Ideation, and as a result, she was appointed by McCann Erickson Worldwide a subsidiary of the McCann World Group to serve as the Co-Managing Director of TAG New York. Due to her exemplary performance, Lori Senecal was elevated to the position of Accounts Managing Director and Executive Vice President of McCann World Group. Lori later left the company, and in the year 2009, she joined Kirshenbaum Bond and Partners as President, CEO, and Partner. In 2014 Lori worked for MDC Partners as a Director and CEO a position she held until early 2015. In March of 2015, Lori moved to Crispin Porter and Bogusky where she served as the Worldwide Chief Executive Officer. Lori Senecal in April of 2015 became the Director of the Advertising Council, Inc. Visit YouTube to see more videos of their conference.


Lori Senecal has been able to achieve a lot in her career life as a marketer. Among her achievements, in 2013 Lori was recognized in the AWNY Game Changer Awards and was awarded a Quantum Leap Award for her innovativeness and inspiring leadership capabilities. In 2014 Lori was named as the woman to watch in the world of advertising and most recently in 2017 Fast Company recognized her as the Most Creative Person in Business. Check out her website lorisenecalglobalceo.com

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

Tony Petrello’s Academic Journey

Tony Petrello (also known as Anthony Petrello) is the president of Nabors Industries Ltd. The company based in Hamilton Bermuda is a global drilling contractor in the oil and natural gas industry. Nabors is one of the most respected oil and gas companies in the U.S. Last year, the company posted revenues slightly above $2 billion and a net income of $1 billion. It is a significant employer not only in the U.S but also across the world. Presently, Nabors has over 30 thousand employees. As the Chief Executive Officer of the company, Tony is committed to making the outfit successful.

At the helm of Nabors, many people might be carried away with the power and respect that Tony commands; he appears to them as a formidable executive. However, the story behind Tony’s life is what everyone can relate to especially children experiencing somewhat a problematic childhood. Tony was born and raised in Newark, a modest Italian neighborhood in New Jersey. He did not experience a colorful childhood as he attended small public school. However, Tony realized early enough that the only way he could succeed and help his family was through education.

Tony’s life immediately he learned to read was characterized by numerous hours spent going through academic textbooks. And he soon discovered that he was good at Math. He spent time nurturing his skills in Mathematics especially algebra and calculus. In fact, the two branches of Mathematics become his breakthrough in his 18th birthday when Yale University spotted his expertise and awarded him a full scholarship to study at the campus.

It was a dream come true for Tony. His parents were elated by the news that their child would attend Yale University; an institution they would have found costly to pay for Tony’s fees. Tony vowed to utilize the rare opportunity to guarantee better future not only for himself but also his family. And so his journey though Yale began.

Tony’s passion for Mathematics culminated at Yale. In fact, at some point, he worked alongside respected mathematical theorist, Serge Lang. However, something changed in Tony; he was longer as interested in Math as he was when he joined Yale. Tony, being a decisive individual, quit Yale for Harvard Law School. He studied law maintaining his passion for education.

Just like other graduates, navigating life after school was tough for Tony. He worked different firms before eventually landing a job at Nabors. He spent a considerable period working for the global institution before his appointment as the president of the company.

Visit More : analystoffinance.com/2017/10/tony-petrellos-nabors-industries-will-purchase-tesco-this-year/

Lime Crime Founder Doe Deere Shares Tips on Following Your Calling

Lime Crime founder Doe Deere is such an innovator in the beauty industry it almost feels shameful to use such a buzzword like “innovator.” Instead, I will use the word that fans have dubbed her – she’s a true Unicorn. In fact, her Lime Crime fans call her the Queen of the Unicorns.


To Doe Deere and her brand Lime Crime a unicorn is someone who isn’t afraid to boldly stand out from the rest. A unicorn bares its sparkling horn and bright pink (or whichever color inspires you) mane and flies boldly away from the herd. That is exactly what she wants Lime Crime fans to feel like when they apply her gorgeous shades of lipsticks, hair products, eyeshadows, highlighters and more. Learn more: https://www.linkedin.com/in/doedeere


When she started Lime Crime, it was basically to appease her personal sense of style. She wanted bright colors to express herself and she demanded nothing less than the highest quality. There was no such beauty collection on the market at the time that offered those two things, so she decided to found a new line of beauty products. And so Lime Crime was born. However, instead of a niche following, women across the world went crazy for the bright colors and amazing textures that Lime Crime provided. From lipsticks to eyeshadows, highlighters to hair products, women love expressing themselves with Lime Crime beauty products.


When she first founded Lime Crime, the bright purples, deep blues and bold reds may have been a shock to many. It was in the age of nude and completely subtle makeup that didn’t suit Doe Deere’s love of everything colorful and wonderful. Yet, it didn’t really matter because Lime Crime fans soared into the triple digits early on and those fans became true brand advocates for Lime Crime.


She always wanted Lime Crime to be a digital company before it focused on being in retail locations. She admits in a recent article that being a mainly digital company has both advantages and challenges. While she enjoys the immediate feedback that is available through social media challenges it also opens up the door for people who are generally unhappy to use her products to vent in an anonymous sector. However, she noted that the positive feedback she receives from fans across the world along with their pictures of themselves wearing her products is what truly makes her heart soar.


Lime Crime continues to grow and like the buzzword I considered using earlier, it truly is an innovator. The company is beloved by millions of fans. Doe Deere has shared her message for women who want to follow their dreams loud and clear. She says that if you have a calling inside you – follow it. The idea of a company selling wildly colored lipsticks may have been seen as unfeasible at its founding, yet now it is one of the most desireable products out there with a fanbase that is growing every day. She encourages people to never shy away from that little voice inside you telling you “this is your calling.” Learn more: http://www.doedeere.com/


Desiree Perez – A Force to be Reckoned with in the Entertainment Industry

The majority of people would probably say that men dominate leadership roles in most industries. However that role has been rapidly changing, and women are now breaking the glass ceiling.

The entertainment industry is no different and a new female face is on the scene – Desiree Perez. She is one instinctively talented woman that has managed to work her way up through the ranks to gain her roles as a talent manager, producer, negotiator, entrepreneur and a highly successful business woman.

The force behind many of the superstars is Desiree. “Jay-Z” Carter and Rihanna are among the many who credit all their success to her. Jay Z was able to evolve from a rapper to a highly successful business man with her guidance and expertise. Through her efforts, guidance and negotiations, she was able to help him manage and grow ROC Nation and RC Enterprises. She is now COO of ROC Nation. And his Live Nation has also received a new boost, a long term renewal all due to the exceptional talent of Desiree. He feels she is his secret weapon to all his success.

Desiree was able to negotiate a very successful collaboration between Samsung and Rihanna which resulted in Rihanna becoming a superstar entertainer and A-list performer. Desiree netted millions from it. Due to her success with Rihinna, she will continue to be her confidante and business advisor.

Even though it has been a tough journey to the top, Desiree has proven herself over and over many times with her resilience, her composure and her confidence in making highly critical decisions. Because of her success with ROC nation and how she handles the business, she continues to attract big name celebrities. Her reputation as a hard driving business woman insures all her clients that it will be a mutually satisfying business transaction and all will reap rewarding benefits.

LinkedIn: https://www.linkedin.com/in/desiree-perez-0009a413a/

Create Your Own Business With Inspiration From Doe Deere

Many Americans have dreamed of starting their own businesses, but they are often unaware of what it takes to be a successful entrepreneur. If you are considering such a move, you should follow the lead of Doe Deere, the founder and owner of the cosmetics firm Lime Crime. Learn more: https://ideamensch.com/doe-deere/

Creating a Successful Business

Finding your “niche” in the world of business is dependent upon formulating a specific plan and having a proper understanding of financing. Adherence to the practices of other successful business owners is no guarantee for success, although it may send you in the right direction. The idea for your planned business may be based on a particular interest or passion. Since your personal passion does not always translate into a business plan, you will also need to examine current business trends to help determine your ideal market. Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine

Establishing Your Plan of Action

Once you have a specific idea, you need to plan the different aspects of your business. Such plans are available at different locations, including the Small Business Administration or your local chamber of commerce. You will also need assistance with your financial plans. Banks and loan agencies can give advice on seeking investors. It would be wise to write down your plans in order to help others better understand your needs and goals. Learn more: http://www.fundacity.com/doe-deere

Specific Issues to Consider

You need to realize that it may take considerable time before you can start selling your products or services. You should be prepared to work long hours for little or no pay, and you may have to sacrifice some of your other personal interests. Once your business opens, you will receive your reward in both profits and personal satisfaction. You should also find satisfaction in establishing regular customers. Once you are established, you will need to follow market trends and other outside factors that could affect your business. You also need to stay ahead of your operation, writing down ideas for newer products and always looking for additional investment opportunities. Learn more: https://www.crunchbase.com/person/doe-deere#/entity

The Success of Doe Deere

Born in Russia and raised in New York, Doe Deere saw the use of cosmetics as both a method of concealing skin imperfections and a form of self-expression. She officially registered the name “limecrime” in 2004 in her quest to develop a line of colorful but animal-friendly cosmetics. Lime Crime is geared specifically to Generation Z, the generation born in the late 20th century and raised on the computer. This is also this generation that has become accustomed to shopping online for almost everything, including cosmetics. Doe Deere is known for her mentoring of female enterpreneurs while, at the same time, serving as an inspiration for many others. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready