Key shopping ideas that have led to the success of Fabletics

The value of brands and companies in clothing is best defined by the quality and price of goods and the services offered by the company. Since the establishment of the Fabletics in 2013, it has grown to one of the most inclusive and empowering wear company. It is one of the companies that has grown at a very first rate to hold a net worth of $250 million in just three and a half years. One of the things that many people have been questioning is the accelerated success of the company at a time when Amazon controls more than 20% of the fashion e-commerce market.

 

The above question has seen many people try to associate and interrogate Kate Hudson who is the co-founder and owner of the company. According to the company’s managers, the key technique that Fabletics has been using is intelligence in selling clothes to their customers. According to them a motivating factor to customers is looking for brands that are aspirational and will push them a little.

 

Through the motivation, their customers are encouraged to make even bigger orders which translates to increased sales. With a mix up of this trick with their convenience and membership, the combination has always been powerful leading to the rewarding returns.

 

On another case, their readiness to make use and utilize showrooms has made them outdo their competitors. Most of their counterparts are known to shun from the showroom idea but rather encourage online shopping. With online shopping, most of the people browse for the items offline but instead purchase the items elsewhere at a lower price.

 

After they learned this, they decided to turn the negative side of this shopping technique into a positive. All they did is develop a strategy where they would make direct replies to their customers with the aim of building a concrete relationship with them. From this scheme, a range of 30 to 50% of all those individuals that walk through their door is assured members with a guarantee of others 25 % joining the store.

 

More from this technique, when a customer tries out an article or clothing online, it directly goes to his shopping cart where they purchase in stores. From their remarkable success, Fabletics is in the current position likening itself with Apple and Warby Parker.

 

It is a company that is always determined to become better day after day a result that has contributed to them coming up with an idea of expanding their stores to add up to the current sixteen that are already functional in places such as Florida, Illinois, Hawaii, California and much more.

Bumble and the Power of Relationships

If you’re curious about Whitney Wolfe, she is the Chief Executive Officer, and Founder of Bumble, an online location-based dating app, that is in direct competition with Tinder. In fact, Bumble is second only to Tinder, in terms of high grossing Apple downloads, which is not surprising considering that Whitney Wolfe is the former co-founder of Tinder. Unlike Tinder, however, Bumble is designed to empower women who are actively seeking relationships or simply want to date on their own terms. Bumble has been hailed as a breath of fresh air in the dating world; the app completely reverses gender roles by allowing women to initiate contact first.

Whitney Wolfe attended Southern Methodist University, where she majored in International Relations; prior to earning her degree, she had already started three businesses, most notably a non-profit organization aimed at helping those impacted by the BP oil spill of 2010. Whitney’s success in this endeavor, along with her success with Tinder and Bumble, clearly showcases her entrepreneurial spirit and business acumen.

When it came time to market Bumble as a women-centric dating app, Whitney knew exactly how to go about generating users; she shared the app with female college students at multiple campuses, and after enough women signed up, more and more men began trickling in. Needless to say, this strategy was a tremendous success; currently, Bumble averages 10 billion swipes per month. Additionally, Bumble as has matched 800 million people, looking for a significant other.

Although helping people establish a romantic connection is Bumble’s main focus; the company is also interested in helping establish platonic relationships as well, which explains “Bumble BFF.” This new subsidiary is predicated on building friendships among women.

Bumble has grown from 35 employees to over 70, since being founded in 2014 and has relocated its headquarters from Silicon Valley to Austin, Texas. Recently Bumble has announced plans to broaden its horizon by introducing a professional networking service; according to architecturaldigest.com, Bumble will be launching “Bumble Bizz,” which allows male and female users to connect with each other, for the purpose of networking. This new concept is revolutionary, in that it provides a platform for exchanging ideas, while also providing hiring opportunities, which is very similar to the social networking site Linkedin.

It’s probably safe to say that Bumble is destined for great things, and with Whitney Wolfe’s leadership, Bumble will soon become the go-to site for all kinds of relationships.

Learn More: www.linkedin.com/in/whitney-wolfe-1791a299

A Look At The Wedding Of Bumble’s Whitney Wolfe

As the founder and chief executive officer of Bumble, Whitney Wolfe knows quite a bit about dating. She’s now found her own success as she recently celebrated her wedding day on the Amalfi Coast of Italy. The wedding was held in a fairy-tale style that included expansive views of the coast and the Meditteranean Sea. The wedding ceremony and reception were held at Villa Treville which is located within the town of Positano.

The guy that Whitney Wolfe married is Michael Herd who is from Texas. He is the air to an oil fortune and they make their home in Austin, Texas. For the wedding, they created a hashtag for Twitter which was #homeiswheretheherdis which was a pun on her new husband’s last name.

At her wedding ceremony, Whitney Wolfe wore a dress that was designed by Oscar De La Renta. When the ceremony was completed she changed into a dress which was cream-colored. The newlyweds and their guests were treated to a luxurious meal which included a range of great food and drinks.

It was on Valentine’s Day in 2014 that Whitney Wolfe had met Michael Herd. They became engaged in July of 2016. They met in Aspen, Colorado and it’s entirely possible it was through the app Bumble that they first became acquainted.

Bumble is a smartphone app which is available for both Android and iPhones. It only allows women to initiate contact and so men can only respond to contact requests. This makes women both feel safer and more able to evade unwanted attention and requests. The app was launched in September 2014 and is now one of the biggest dating apps on the market.

Whitney Wolfe is originally from Salt Lake City, Utah. She has a degree in international studies which she earned at Southern Methodist University. After graduating she entered the technology industry, in particular creating smartphone apps. After garnering enough experience in the industry she founded Bumble. Her success in the industry has been recognized by organizations such as Business Insider. This magazine named her one of their 30 Most Important Women Under 30 in Tech.

Learn More: www.instagram.com/whitwolfe/?hl=en

Welcome to the Evolution of Smooth

EOS, evolution of smooth, is a brand that focuses on smooth lips and smooth skin. They are really well known for their lip balms, which usually come in twist off spheres. As far as their lip balms go, they have four different kinds. Organic smooth spheres, visibly smooth spheres, shimmer smooth spheres, and organic smooth sticks.

Their organic smooth spheres have more flavors than the others due to their originality, and popularity. The flavors you can find in organic spheres are vanilla bean, passion fruit, blueberry acai, pomegranate raspberry, sweet mint, strawberry sorbet, summer fruit, and honeysuckle honeydew. Visibly smooth spheres have flavors in vanilla mint, coconut milk, and blackberry nectar. Shimmer smooth spheres have flavors in pearl, and sheer pink. And organic sticks have flavors in pomegranate raspberry, vanilla bean, and sweet mint.

There are a few differences between the different kinds of EOS lip balms you can get, but the basics are long-lasting moisture. And that they contain shea butter and vitamin E. They are all also gluten-free, paraben-free, petroleum-free, and phthalate-free. All but the organic sticks are .25 oz, the organic sticks are .14 oz.

EOS Company (evolutionofsmooth.ca) started up in the United States, in 2006 using 100% natural ingredients, and are 95% organic. They became well known on Target and Amazon online for their fun shapes and colors, and their variety of assorted flavors. EOS is a earth and animal friendly brand, while using recyclable packaging. Also, EOS is USDA and Oregon Tilt Organic certified.

It goes to show how serious they are about their products being natural and organic when you look at the USDA, and OTCO. The USDA seal shows that products were made under strict regulations, regulated by the EPA and DHS. OTCO, is a nonprofit organization that is internationally recognized.

Product Link: https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html

Adam Goldenberg’s Outstanding Performance In Entrepreneurship

Adam Goldenberg runs Just Fab, Inc. alongside Don Ressler. He is highly experienced in management, development of products and internet marketing. Adam became an entrepreneur in his teenage years. At 20, he became the youngest COO of a publicly traded company, Intermix Media, after they acquired his company, Gamers Alliance. Since then, Adam has continued to engage in different businesses. His success is attributed to his ability of combining technology and fashion.

Adam met Don Ressler when he was working at Intermix Media. The two decided to establish their first company, Intelligent Beauty, in 2006. Intelligent Beauty was an e-commerce consumer brand that specialized in health and beauty products as mentioned on businessoffashion.com. Under the Intelligent Beauty brand, they established units like DERMSTORE for skin care products and SENSA, a weight loss system.

Considering the existence of many opportunities in the global market, the two partners decided to venture into online fashion business on Vator.tv. With the help of professional consultants and designers, the team established the company’s goal and developed an online platform, which would allow for membership subscriptions. The success of these goals marked the beginning of JustFab. JustFab aims to develop high quality, but affordable brands ranging from bags, shoes, accessories, to styling tips.

Under the JustFab brand, the two entrepreneurs have established different branches, including FabKids and ShoeDazzle. In addition, they entered into partnership with a third party to create Fabletics. JustFab’s monthly membership fee is $39.95. Presently, the company has close to 40 million VIP members in the United States, UK, France, Spain, Germany, Denmark, Canada and Netherlands.

Recently, Adam Goldenberg appeared on CNBC.com to announce that they were rebranding JustFab to TechStyle Fashion Group. During the interview, he pointed out that their fashion brand had registered enormous growth considering that it commenced operations as an e-commerce online startup. Today, it is an international fashion brand. The process of rebranding will include upgrading their system to improve their service offing and customer care.

During his “24 questions” interview at NRF- National Retail Federation, Adam noted that fashion is rapidly changing. He reiterated that their brand had achieved success due to their strategy of building brands online, especially in high growth sectors. He said that their membership model is revolutionary as it ensures commitment between the firm and its customers at http://www.crosscut.vc/adam-goldenberg.

This way, both parties benefit. Adam Goldenberg talked about digital retail. He posited that if it is well executed, it is an efficient tool in providing qualitative and quantitative value for both the company and customer. By virtue of venturing into entrepreneurship at a tender age, Adam learnt the importance of empowering his staff, asking questions and giving out challenges.

Losing Weight The Easy Way With Wengie

If you need to lose weight but find that you don’t have the time during the day or you simply don’t have the motivation, Wengie has a few hacks that make it easy to cut back on what you eat during the day while getting exercise with little effort. Adding lemon juice to your water can help to regulate your blood sugar levels, which can help in reducing the amount of fat that is stored. You can add a bit of mint to the water as well to stimulate your metabolism. Two cups of cold water in the morning can also jump start your metabolism. When you drink water before your meal, it will make you feel full faster, which means that you won’t eat as much.

 

Instead of using a normal plate, eat from a smaller plate so that you don’t eat as much. Smaller bowls also work. Make sure you get enough sleep at night. About 7 hours of sleep is ideal so that your metabolism works like it should instead of being slower. Another hack to lose weight is to turn the temperature in the home down a few degrees. The body burns more calories when it’s cold. You don’t want to turn it down too low because you don’t want to freeze, but you want to be able to notice that there is a different. Wear your gym clothes in the house. If you feel like you’re ready for the gym, then you’ll want to exercise through the day.