Lori Senecal a Transformative Leader who is Revolutionizing the Marketing Industry

Lori Senecal is the current Chief Executive Officer of Global at Crispin Porter & Bogusky. Senecal comes from a very successful family, and the achievements of her siblings motivated her to work even harder in life and achieve her goals. Lori professional background is in Sales and marketing and ever since she graduated from the University She has led a very successful career in the marketing world. Senecal is a transformative leader and has greatly transformed companies using her excellent marketing skills. Her unique style of bringing out the best in people and organization has made her one of the most sought-after marketers by different organizations. For more details visit LinkedIn.

Career Life

Lori Senecal has served in various positions in different companies and world leading brands such as Staples, Nestle, InBev, Nabisco, Sprint, weight watchers and Molson among others. Senecal has also worked as Coca Cola’s Global Accounts Director. Senecal in 2005 served as a Chief Marketing Officer for DDB Worlwide Communications Group Inc, a position she held until 2008. Senecal was very instrumental in the realization of TAG Ideation, and as a result, she was appointed by McCann Erickson Worldwide a subsidiary of the McCann World Group to serve as the Co-Managing Director of TAG New York. Due to her exemplary performance, Lori Senecal was elevated to the position of Accounts Managing Director and Executive Vice President of McCann World Group. Lori later left the company, and in the year 2009, she joined Kirshenbaum Bond and Partners as President, CEO, and Partner. In 2014 Lori worked for MDC Partners as a Director and CEO a position she held until early 2015. In March of 2015, Lori moved to Crispin Porter and Bogusky where she served as the Worldwide Chief Executive Officer. Lori Senecal in April of 2015 became the Director of the Advertising Council, Inc. Visit YouTube to see more videos of their conference.

Achievements

Lori Senecal has been able to achieve a lot in her career life as a marketer. Among her achievements, in 2013 Lori was recognized in the AWNY Game Changer Awards and was awarded a Quantum Leap Award for her innovativeness and inspiring leadership capabilities. In 2014 Lori was named as the woman to watch in the world of advertising and most recently in 2017 Fast Company recognized her as the Most Creative Person in Business. Check out her website lorisenecalglobalceo.com

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

Rocketship Education: Supporting Students First

Support from families and the community can help an induvial achieve anything that they set their mind too. In fact, by only adding more parental involvement in their studies students are able to achieve significantly more than they would have otherwise. Rocketship Education, a charter school operating over 20 schools has discovered this and uses the power of community to elevate struggling school systems. This nonprofit is on a mission to eliminate the achievement gap found in underserved communities within our lifetime. They believe that every student regardless of circumstance can achieve greatness if they put their mind to it.

In conjunction with that belief Rocketship schools encourage students to identify themselves as rocketeers. This nickname allows them to build a sense of connection with the school as well as encouraging the idea that any among them can take off and achieve higher things. The school also encourages staff members to become involved with the community and forge a personal relationship with parents and students. Instructors are required to meet with student’s parents at least once and often they meet more often. The instructor uses this time to encourage parents to become involved with their child’s studies as well as offer advice on how the parent can be successful in supporting learning.

These visits are not only limited to helping the parents, they have the added benefit of giving the teacher a more comprehensive view of what each student needs. This information is vital in developing a plan of instruction for the child. Rocketship Education also seeks to support students outside of school by addressing factors that make them unable to focus on their education. For instance, when a flood threatened the stabilities of many student’s homes the school quickly began looking for solutions. Working with local Catholic charities Rocketship Education was able to raise over $62,000. This money was quickly directed to relief efforts. Without this vital support from their school, many students would have been unable to continue learning effectively. This comprehensive and supportive approach is why Rocketship Education is a leader in Education.

 

Sentient AI Promotes Personalization of Merchandising for Businesses

Sentient Technologies Holdings Limited has issued many businesses with Artificial Intelligence (AI) that is used by businesses to promote e-commerce. In their technological advances, Sentient AI has led to personalization of merchandising. This technique has made shopping more personal for most shoppers. Retailers and wholesalers who have adapted AI technology have increased in the number of clients that they serve on a daily basis.

For personalization of merchandising to be effective, the company invented Sentient Aware that has visualized operations for the firms and their shoppers. This invention details the specification of products that the buyers are willing to purchase. The tools used for accessing the websites have also been personalized. Companies have therefore benefited from using Sentient AI due to the speed and efficiency in choosing products from the retailers’ online websites.

AI technology has transformed operations for businesses by inventing e-commerce. With this, firms have thrived in digital marketing hence promoting the brands of the products that they deal with. The invention of Sentient Aware has simplified the arrangement of products in online shops. Individual customers can, therefore, interact with the products in a systematic manner while making decisions on the ones to buy. The software, Sentient Aware also keeps tracks of previous shopping lists of various customers hence storing reliable data. The data is used by shoppers to budget for the items they frequently buy from the online shop.

Personalization of business activities has simplified shopping in that Sentient Aware assist customers in choosing the products they want to buy judging from their previous purchases. This new approach has led to consumers buying high-quality products with the most preferred sizes and even colors that suit their needs.

Moreover, AI technology uses these preferences to help buyers find alternative products in case the goods they want to purchase are out of stock. This way firms still have a chance to earn revenues from their sales. The personalization of experiences through e-commerce has indeed promoted the growth of various entrepreneurial ventures and investments.

Amidst the heightened levels of competition that many businesses go through, firms that have acquired the personalized ways of doing business have excelled. This is because shoppers prefer personalized experiences to the old systems of online trading. In consequence, retailers and wholesalers have exploited the use of websites to earn more profits for their ventures.

Indeed, Sentient AI is what every business needs for it to promote its customer delivery which translates into enormous profit turnovers. Follow Sentient’s profile on Linkedin.

Desiree Perez and Jay Z Meet With Universal Music Group

For the past decade Jay Z has been cementing himself as one of the most influential and productive business moguls in the music industry. The reason? His 10 year, $150 million contract with the Live Nation company. At the time this vaunted ‘360 Deal’ was considered almost too good to be true. The deal established Jay Z in the industry and give him a chance to expand his empire. However, 2018 marks a buy-sell moment where Live Nation or Jay Z could decide to opt out of their contract entirely. Does this mean that Jay Z and Roc Nation are on the move? Well, if you take Desiree Perez’s presence at a lunch with Universal Music Group, you might be right.

Desiree Perez is a longtime associate of Jay Z and one of the most influential employees at the Roc Nation company. Perez and Jay Z have been working together for over a decade now and Perez is routinely brought on board to help make leading decisions. With Live Nation’s deal set to expire next year, a sit-down lunch with Sir Lucian Grainge of Universal Music Group was particularly interesting. Perez and Jay Z met up with the Chief Executive Officer while on a trip to California. The meeting has yet to yield any fruitful details but there are rumors going around that Roc Nation might be turning their attention to a full time partnership with UMG.

Live Nation is still in the race to retain Roc Nation as a client but that might not happen. Live Nation reportedly wants to step away from the recording side of things and focus instead on their attachment to Jay and Roc Nation’s live shows. Live Nation and Jay Z are yet to formally announce real status update on their relationship with one another at this point.

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Tony Petrello’s Academic Journey

Tony Petrello (also known as Anthony Petrello) is the president of Nabors Industries Ltd. The company based in Hamilton Bermuda is a global drilling contractor in the oil and natural gas industry. Nabors is one of the most respected oil and gas companies in the U.S. Last year, the company posted revenues slightly above $2 billion and a net income of $1 billion. It is a significant employer not only in the U.S but also across the world. Presently, Nabors has over 30 thousand employees. As the Chief Executive Officer of the company, Tony is committed to making the outfit successful.

At the helm of Nabors, many people might be carried away with the power and respect that Tony commands; he appears to them as a formidable executive. However, the story behind Tony’s life is what everyone can relate to especially children experiencing somewhat a problematic childhood. Tony was born and raised in Newark, a modest Italian neighborhood in New Jersey. He did not experience a colorful childhood as he attended small public school. However, Tony realized early enough that the only way he could succeed and help his family was through education.

Tony’s life immediately he learned to read was characterized by numerous hours spent going through academic textbooks. And he soon discovered that he was good at Math. He spent time nurturing his skills in Mathematics especially algebra and calculus. In fact, the two branches of Mathematics become his breakthrough in his 18th birthday when Yale University spotted his expertise and awarded him a full scholarship to study at the campus.

It was a dream come true for Tony. His parents were elated by the news that their child would attend Yale University; an institution they would have found costly to pay for Tony’s fees. Tony vowed to utilize the rare opportunity to guarantee better future not only for himself but also his family. And so his journey though Yale began.

Tony’s passion for Mathematics culminated at Yale. In fact, at some point, he worked alongside respected mathematical theorist, Serge Lang. However, something changed in Tony; he was longer as interested in Math as he was when he joined Yale. Tony, being a decisive individual, quit Yale for Harvard Law School. He studied law maintaining his passion for education.

Just like other graduates, navigating life after school was tough for Tony. He worked different firms before eventually landing a job at Nabors. He spent a considerable period working for the global institution before his appointment as the president of the company.

Visit More : analystoffinance.com/2017/10/tony-petrellos-nabors-industries-will-purchase-tesco-this-year/

Eric Lefkofsky Dedicates Himself to Cancer Research

Compared to 1996, the excess 933 billion dollars on healthcare expenditure was due to patients receiving more expensive and intensive care as well as higher healthcare charges. Analysts also attributed the rise in spending to aging and population growth. There was a slight decline in annual expenditures because of variations in the disease prevalence.

The new analysis broke down the expenditure as per each disease. Different conditions had diverse factors that could lead to the increased spending. For instance, diabetes had the highest rise in annual spending over the study period. Pharmaceuticals contributed to the enormous expense of diabetes. There was also an increase in the annual expenditure on inpatient care for all the conditions examined. However, the study was inconclusive but set a base for future research regarding the value of spending on healthcare.

As an American entrepreneur, Eric Lefkofsky co-founded and still heads Tempus as the CEO. He also co-founded ECHO, Mediaocean, Lightbank, and InnerWorkings (INWK). Lightbank invests in disruptive technologies as a venture fund. Mediaocean leads in the provisions of technology that integrates the procurement of media. ECHO is a technology firm that enables the outsourcing of logistics and transportation whereas InnerWorkings provides promotional solutions and managed print throughout the world. Tempus is a technology firm that built an operating system to assist in the battle against cancer.

Eric Lefkofsky continues to assist the diversification of cancer research by donating a lot of millions towards the study. He started Tempus aiming at taking a smarter approach to cancer treatment. Tempus builds infrastructure that would modernize the treatment of cancer. The organization assists healthcare professionals make data-driven, real-time, and individualized treatment decisions following the analysis of patients’ genes. Data from Tempus assists doctors offer better care to cancer patients.

Eric Lefkofsky and his wife started the Lefkofsky Family Foundation that is a private charitable organization. The foundation aims at advancing initiatives that profoundly impact the neighboring communities. Lefkofsky is a trustee of the Museum of Science and Industry, Art Institute of Chicago, and Lurie Children’s Hospital among others. He writes on accelerated disruption and is the University of Chicago’s adjunct professor.

More Info: www.chicagotribune.com/classified/realestate/elitestreet/ct-elite-street-glencoe-groupon-lefkofsky-1211-biz-20161206-story.html

Key shopping ideas that have led to the success of Fabletics

The value of brands and companies in clothing is best defined by the quality and price of goods and the services offered by the company. Since the establishment of the Fabletics in 2013, it has grown to one of the most inclusive and empowering wear company. It is one of the companies that has grown at a very first rate to hold a net worth of $250 million in just three and a half years. One of the things that many people have been questioning is the accelerated success of the company at a time when Amazon controls more than 20% of the fashion e-commerce market.

 

The above question has seen many people try to associate and interrogate Kate Hudson who is the co-founder and owner of the company. According to the company’s managers, the key technique that Fabletics has been using is intelligence in selling clothes to their customers. According to them a motivating factor to customers is looking for brands that are aspirational and will push them a little.

 

Through the motivation, their customers are encouraged to make even bigger orders which translates to increased sales. With a mix up of this trick with their convenience and membership, the combination has always been powerful leading to the rewarding returns.

 

On another case, their readiness to make use and utilize showrooms has made them outdo their competitors. Most of their counterparts are known to shun from the showroom idea but rather encourage online shopping. With online shopping, most of the people browse for the items offline but instead purchase the items elsewhere at a lower price.

 

After they learned this, they decided to turn the negative side of this shopping technique into a positive. All they did is develop a strategy where they would make direct replies to their customers with the aim of building a concrete relationship with them. From this scheme, a range of 30 to 50% of all those individuals that walk through their door is assured members with a guarantee of others 25 % joining the store.

 

More from this technique, when a customer tries out an article or clothing online, it directly goes to his shopping cart where they purchase in stores. From their remarkable success, Fabletics is in the current position likening itself with Apple and Warby Parker.

 

It is a company that is always determined to become better day after day a result that has contributed to them coming up with an idea of expanding their stores to add up to the current sixteen that are already functional in places such as Florida, Illinois, Hawaii, California and much more.

Samuel Strauch- Use Of Bitcoin In Miami Real Estate

Bitcoin is a digital currencies that have surprised many financial analysts and investors lately. In just a matter of about 6 years, bitcoin has been able to move from being equivalent to one dollar to now being equivalent to over seven thousand dollars. Bitcoin which first came into the limelight in 2009 have be gaining steadily and it is expected to continue with this path of an increase in value. Information about bitcoin have been prevalent in our media as experts try to debunk myths about bitcoin. One thing that is apparent is that bitcoin is here to stay.

Bitcoin has gained attraction with many investors in various sectors of the economy adopting it as a means if doing business. Bitcoin which has mostly been used in online financial trading has now penetrated the conservative sectors such as the real estate. In Miami, bitcoin has already entered the Miami real estate sector. Investors in the reals estate market have been willing to accept bitcoins as a way of trading their property.

Read more: Samuel Strauch Knows that the Future of Real Estate is in Technology

One of the biggest players in the Miami real estate market Samuel Strauch says that the time for technology to influence the real estate sector has reached. Bitcoins will have to be used in the market since that is where technology has gotten us. Miami Real estate sector is one of the most lucrative in the world. It attracts people from all corners of the world. This diversity of the people have made it possible for bitcoin to penetrate the market. Going forth, more transactions are expected to be made using bitcoin.

Why is bitcoin preferable for real estate transaction than the traditional banking systems? Bitcoin is one of the safest and yet one of the easiest means of doing business, with just an internet connection, it is possible to transact business. It is very fast and yet charges almost insignificant amounts of money. This is unlike banks which may charge up to $10000 to complete real estate deals.

About Samuel Strauch

Samuel Strauch is a real estate investors in Miami. He is the owner of Metrik Real Estate firm. He started this firm in 2002. Samuel Strauch has worked very hard to ensure that his company provides the best real estate services in the country.

Samuel Strauch hopes to use his wide experience in the real estate sector to help home buyers and sellers get desirable deals.

Visit samuelstrauch.com.mx for more information about Samuel Strauch.

Eric Lefkofsky’s projects promote healthcare initiatives

As a result of an increase in both healthcare charges and number of individuals in need of medical services, Americans have spent an extra amount worth $933 billion between 1996 and 2003. A recent analysis by JAMA established that aging and population increase would lead to increased spending while change in the commonness of diseases is related to slight decrease in yearly expenditure.

Gerald Anderson from the Bloomberg School of Public Health stated that it has been identified for many years that prices are the reason behind high level of spending. However, new findings on treatment expenditure are alarming. According to Joseph Dieleman, different diseases have different factors causing major increase. In addition each factor studied by researchers contributes to expenditure increase.

For instance, a study done established that diabetes had the highest expenditure increase of $64 billion of which $44 billion was on cost of drugs. However, spending remained constant for low back and neck pain at $57 billon even after the number of patient seeking help for increased by 8.5% annually. Despite efforts to reduce utilization adding to $201 billion spending decrease, costs still increased from $258 billion to $697 billion. Dieleman concluded that the spending keep on rising even after efforts were made to reduce it. He explained that the data will call for new researches of charges of healthcare pending.

The Lefkofsky Family Foundation was established by Eric Lefkofsky with his wife in 2006. The foundation is a private charitable organization working towards improving the quality of human life in the society through advancement of initiatives, high-impact programs and research. To achieve this, the foundation focuses on improving fundamental human rights, promote access to education, propel innovative medical research and expand cultural initiatives. The organization supports over 50 organizations.

Eric Lefkofsky was born in 1969 at Detroit, Michigan, U.S.A. He is prominent entrepreneur who has established and successfully operated several companies. Among them include InnerWorkings, Echo Global Logistics, MediaBank and Groupon. He is also the co-founder and CEO of Tempus, a technology company that allow physicians to offer personalized cancer care to patients.

Besides being a famous entrepreneur and a philanthropist, Eric Lefkofsky takes part in several community organizations. He holds positions in several community projects including Children’s Memorial Hospital, The Art Institute of Chicago, Steppenwolf Theatre Company and World Business Chicago. He is also a professor at the University Of Chicago Booth School Of Business.

 

Bumble and the Power of Relationships

If you’re curious about Whitney Wolfe, she is the Chief Executive Officer, and Founder of Bumble, an online location-based dating app, that is in direct competition with Tinder. In fact, Bumble is second only to Tinder, in terms of high grossing Apple downloads, which is not surprising considering that Whitney Wolfe is the former co-founder of Tinder. Unlike Tinder, however, Bumble is designed to empower women who are actively seeking relationships or simply want to date on their own terms. Bumble has been hailed as a breath of fresh air in the dating world; the app completely reverses gender roles by allowing women to initiate contact first.

Whitney Wolfe attended Southern Methodist University, where she majored in International Relations; prior to earning her degree, she had already started three businesses, most notably a non-profit organization aimed at helping those impacted by the BP oil spill of 2010. Whitney’s success in this endeavor, along with her success with Tinder and Bumble, clearly showcases her entrepreneurial spirit and business acumen.

When it came time to market Bumble as a women-centric dating app, Whitney knew exactly how to go about generating users; she shared the app with female college students at multiple campuses, and after enough women signed up, more and more men began trickling in. Needless to say, this strategy was a tremendous success; currently, Bumble averages 10 billion swipes per month. Additionally, Bumble as has matched 800 million people, looking for a significant other.

Although helping people establish a romantic connection is Bumble’s main focus; the company is also interested in helping establish platonic relationships as well, which explains “Bumble BFF.” This new subsidiary is predicated on building friendships among women.

Bumble has grown from 35 employees to over 70, since being founded in 2014 and has relocated its headquarters from Silicon Valley to Austin, Texas. Recently Bumble has announced plans to broaden its horizon by introducing a professional networking service; according to architecturaldigest.com, Bumble will be launching “Bumble Bizz,” which allows male and female users to connect with each other, for the purpose of networking. This new concept is revolutionary, in that it provides a platform for exchanging ideas, while also providing hiring opportunities, which is very similar to the social networking site Linkedin.

It’s probably safe to say that Bumble is destined for great things, and with Whitney Wolfe’s leadership, Bumble will soon become the go-to site for all kinds of relationships.

Learn More: www.linkedin.com/in/whitney-wolfe-1791a299